Seller Central Account Management
It all begins with someone owning the account.Running a Seller Central account well means holding a dozen things in balance at once: advertising spend, listing quality, pricing, promotions, inventory, buyer contacts. Most brands end up managing them in separate places, by separate people, against separate numbers.
We take on the account as a whole. Our account specialists manage day to day operations in Seller Central, covering catalogue and listing quality, product data accuracy, advertising campaign management and optimisation, pricing, promotions and deals, and inventory planning. We handle customer service on seller fulfilled and Seller Fulfilled Prime orders, responding to buyer contacts and resolving delivery and returns issues. We reconcile settlement, fee and inventory data to verify that the charges hitting the account match Amazon's published fee schedules, and we raise the discrepancies we find. When listings or accounts are suspended, we handle the appeal and the reinstatement, then fix the underlying account health issues that caused it.
Everything is managed against per SKU contribution margin rather than revenue, so an advertising decision and a pricing decision are made against the same underlying number.
We are approved by Amazon to be designated as an authorised partner on Seller Central accounts, so brands can grant us access directly through their User Permission settings.
We offer this two ways.
- Complete Management
- is the full service described below. We take on the account and run it end to end.
- Performance Management
- is a narrower engagement focused on account health, advertising performance and reporting, for brands who keep day to day operations in house but want expert oversight and a clear view of what is actually working.
What's included
- Catalogue and listing management, including product data accuracy and image quality
- Advertising campaign management and optimisation across Sponsored Products, Brands and Display
- Pricing management and competitive monitoring
- Promotions, coupons and deal planning, modelled before launch
- Inventory planning and FBA shipment management
- FBA migration and setup, including moving seller-fulfilled catalogues onto FBA
- Customer service on seller fulfilled and Seller Fulfilled Prime orders
- Account health monitoring, appeals, and reinstatement of suspended listings and accounts
- Settlement and fee reconciliation, with discrepancies identified and raised
- Programme eligibility review, including Seller Fulfilled Prime and Subscribe & Save
- Per SKU contribution margin reporting
Seller Fulfilled Prime
Prime eligibility without handing fulfilment to Amazon is one of the most overlooked options available to sellers who already ship well. We assess whether your operation can meet the programme requirements, handle the enrolment and trial period, and then manage the on-time delivery and cancellation metrics that keep you in it.
The benefit to your business
- One team owns the whole account, so advertising, listing, pricing and inventory decisions stop being made separately, by separate people, against separate numbers.
- Every decision is measured against per SKU contribution margin, so growth shows up in profit rather than only in revenue.
- Fee and settlement errors are found and raised rather than quietly absorbed as a cost of selling on Amazon.
- Named account specialists work as an extension of your team, so you always know who is running your account.