The Amazon Board Game

Amazon is a board game, the rules are set. Those who understand them will win. Those that do not, won’t. And will lag behind. In this webinar, Liz Downing was joined by Hannah Blackburn and Peter Beke of The Hawker’s Club for a discussion surrounding how Amazon is a board game, how the best in class brands play, and how sellers can keep their eye on the prize.

Here’s What We Covered:

  • The Amazon Decision Matrix
  • The rules of the game and how they apply to sellers
  • The more of the board game you master, the less competition you will have, as not all sellers make it.
  • How can you win the Amazon board game?

Great to be partnering with Teikametrics on this Webinar, check it out here: https://www.teikametrics.com/webinars/the-amazon-board-game/

One Response

  1. Good post. I learn something totally new and challenging on blogs I stumbleupon everyday. It’s always helpful to read through articles from other authors and use something from their sites.

Leave a Reply

Your email address will not be published. Required fields are marked *

Should I Try The Hybrid Approach?

As the raw material and container costs are edging higher, adjusting wholesales becomes more and more timely. Some already got theirs, some can’t get any due to lack of VM contact or other factors.

Your Baggage Goes With You From Vendor Central to Seller Central

In the previous articles, we introduced some of the lesser-known and less considered factors that must be considered before making a Vendor Central (VC) to Seller Central (SC) switch.

How Automated Reporting Saved 16 Agencies Time, Money, and Headaches

Automation is a must-have for most of today’s businesses. In fact, 66% of organizations have tried or integrated automation in their business processes.

The Amazon Board Game

Amazon is a board game, the rules are set. Those who understand them will win. Those that do not, won’t. And will lag behind. In this webinar, Liz Downing was joined by Hannah Blackburn and Peter Beke of The Hawker’s Club.

Can You Replicate The Same Customer Experience After The Move?

Great to be partnering with Teikametrics again on our series questioning if vendors should move to seller central - this week’s topic is: Can you replicate the same customer experience after the move?

Voice Search for Brands: All Mouth and No Trousers?

Shoppers browsing on voice assistants obviously don't have as much to work with when choosing a product. Amazon's solution? More often than not, when shoppers search using Alexa, Amazon's algorithm defaults to recommending whichever product has the Amazon's Choice badge for the search term.

What Vendors Miss When Considering Switching To Seller Central

Considering switching from Vendor Central to Seller Central? Decreasing VC margins? Unresponsive VM? POs not arriving on time? The usual answer is to head over to Seller Central.

Got some price increases?

In most groups the "how to get a price increase through?" is the most common question these days and for understandable reasons. So I thought I'd collate a quick summary for you all WHY most wholesale increase requests are being rejected.

Senior Kraft Heinz marketer: As ecommerce grows, profitability must be addressed

Although the start of 2021 has been a bumper year for a lot of brands on e-commerce, having to adapt to a new supply chain has lead to a totally different profit structure.

Amazon acquires Selz, a Shopify competitor that helps small businesses build online stores

Amazon did not publish their newest acquisition, but that doesn't mean it's not exciting. Selz helps sellers create their own stand alone online stores - would you use an Amazon tool to build your own site?