An unofficial guide to Amazon Accelerate 2026

We've written an unofficial guide to Amazon Accelerate 2026. It's twelve pages, and it's free.

Accelerate is Amazon's conference for sellers. Three days in Seattle, several tracks running at once, and no way for one person to see all of it. Our co-founder Hannah sat in nine sessions: analytics, global logistics, brand protection, Seller Fulfilled Prime, advertising, and a lot of AI.

This is what was said in them, and what we think it's worth once you take the stage lighting off it.

Each session gets the same treatment. What it covered. What actually matters. What we'd do with it when you're back in the office. And how it lands if you sell 1P rather than 3P, because most coverage this week will assume everyone in the room sells third party, and plenty of brands don't.

Two things in it we'd act on this week regardless of what else you take from it. Register your trademarks in every market you sell in or might sell in, not just your home market. And if you're in Seller Fulfilled Prime, look at your order cut-off time, because Amazon recommends 5pm and the strongest sellers run 8 or 9pm.

Where we're not certain of a number that was quoted from stage, we've left it out. A wrong figure in your board deck is worse than no figure.

Every session is free to watch in full. The links are on the Accelerate site and take you through to YouTube on @SellOnAmazon. If something in here sounds relevant to you, go and watch it rather than take our word for it.

Not affiliated with Amazon. Just our notes, written up properly.