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Keeping things running

Hannah Blackburn, Co-Founder

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Hannah's Amazon Accelerate 2026 lanyard clipped to a sticker-covered suitcase, with the badges she picked: 10+ Years, a night owl and B2B.
My badge from Accelerate 2026.

They hand out badges for your lanyard at Amazon Accelerate. You pick the ones that describe you. Night owl, B2B, 10+ years.

The last one still catches me out. A decade working with Amazon, first inside it and then on this side of it.

Three days in Seattle, nine sessions, one very full notebook. The thing I keep coming back to isn't a single announcement. It's that almost everything shown was built for the person doing the checking. The one who catches the suppressed listing on a Tuesday morning, notices the chargebacks creeping up, spots that a lead time has drifted.

That work never gets credit, and it's the work that holds an account together. Good to see it taken seriously.

I've written up all nine sessions properly.

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